You've heard of lower car insurance rates for good drivers. Now, one life insurance company wants to incentivize longevity with lower rates and extra bonuses for people who adopt healthy habits.
Many people wake up intending to eat well and exercise. But then the day gets away from them. Feel familiar? Now, one life insurance company is betting that gift cards, prize wheels and fitness streaks can help close that gap.
The Vitality program fr... [5255 chars]