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X is testing a new way of opening links in posts to improve engagement

X is testing a new way of opening links in posts to improve engagement
technology10/19/2025

The new link popups will allow the reaction buttons to remain visible so users can interact with the post while reading.

Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, data suggests that people often don't click the links in posts, and creators on X have complained that posts including links don't get as much... [711 chars]