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"Nobody's making games for the retired people" - The growing yet underserved market for grey gamers
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"Nobody's making games for the retired people" - The growing yet underserved market for grey gamers

1 min read

Games are overwhelmingly made by and marketed to younger generations, argue analysts, while the older demographic is being ignored

Back in February, MachineGames head Jerk Gustafsson emphasised to GamesIndustry.biz that the video games market still has room to grow. "I am 54 years old now," he said, "and I grew up with games – but I think I was also the first generation that gre... [10451 chars]

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Source: GamesIndustry.biz

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