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Apple TV+ announced on Monday that it would be dropping the plus from its name, taking a page from the HBO Max playbook and rebranding simply as Apple TV.
Apple TV+ is going through changes.
In a dramatic rebrand quietly tucked into a Monday press release announcing the Dec. 12 streaming premiere of F1: The Movie, the streamer re-introduced itself as… Apple TV.
"Apple TV+ is now simply Apple TV, with a... [1979 chars]