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As Steph Curry parts ways with Under Armour, his brand and appeal reach a new test
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As Steph Curry parts ways with Under Armour, his brand and appeal reach a new test

1 min read

Curry's basketball greatness helped Under Armour's growth. Sneakerheads now wait to see what's next with the new free agent, Curry Brand.

Can Steph Curry make sneaker collectors want a pair of Skechers? What about Li-Ning or Anta? Maybe a new 361 Degrees shoe with a matching sweatsuit that becomes the rage in the Bay Area? Or, will his Curry Brand focus on doing things on its own, beco... [3963 chars]

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Source: The New York Times

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