Dana White, the CEO of the MMA promotion, is betting that the unprecedented spectacle, sparked by a suggestion from President Trump, will deliver new fans to the sport and millions of eyeballs to Paramount+.
The most audacious media spectacle in recent memory was hatched on the floor of Madison Square Garden, less than two weeks after the 2024 presidential election.
On Nov. 16, 2024, President-elect Donald Trump walked into New York’s most famous arena t... [12962 chars]