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McDonald’s bucks dining industry downturn with cost-conscious pitch
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McDonald’s bucks dining industry downturn with cost-conscious pitch

1 min read

Fast-food hamburger chain uses promotions and value menu items to boost sales

McDonald’s is enticing cash-strapped customers to spend more with promotions and new menu items, boosting sales and defying a broader downturn in the US restaurant industry. Sales at McDonald’s restaurants that have been open at least one year rose 3... [2506 chars]

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Source: Financial Times

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