Matt Booty, Matthew Ball, and the devs behind Halo, Fable, and Gears help us understand what Xbox is doing – "There has to be a reason for people to buy an Xbox"
Xbox announced a return to console exclusivity on June 7, a move intended to draw players back to the platform after a challenging generation. A lot has happened since then. By July 7, devastating layoffs fractured the foundation of the platform. Stu... [16749 chars]