Taylor Swift, Travis Kelce engagement cheered by brands : NPR | NYGazet

Companies from Pillsbury to Invisalign to Olipop are cheering — and trying to cash in on — the couple's engagement. Experts spoke to NPR about how brands can strike a better balance.

Brands are loving Taylor Swift's engagement. Do they need to calm down? toggle caption Ezra Shaw/Getty Images After Taylor Swift and Travis Kelce announced their engagement on Tuesday, cheers and congratulations poured in from every corner of the Int... [6806 chars]