Paloma Wool’s Rebrand Is Moving Past the ‘Basic’ Era

December 20, 2025

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1 min read

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The New York Times

Paloma Wool took off on social media with a playful aesthetic some called “avant-basic.” A sleek makeover has given the brand life anew, online and off.

It wasn’t long after Paloma Lanna started Paloma Wool that her brand began to receive the type of attention many designers only dream of. Its colorful, printed clothes were featured in publications like British Vogue and The New York Times. Celebriti... [1566 chars]

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Source: The New York Times

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