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Inkle says TR-49's $7 price point was experiment to encourage "an impulse, 'jump in' mindset"
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Inkle says TR-49's $7 price point was experiment to encourage "an impulse, 'jump in' mindset"

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"With the market so saturated and so algorithmic, it’s pretty reasonable to start experimenting with price"

The narrative director at indie developer Inkle, Jon Ingold, has said that pricing its recently-released title TR-49 at $7 was a means of encouraging players to buy the game as an "impulse" purchase rather than waiting. Speaking to GamesIndustry.biz,... [2858 chars]

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Source: GamesIndustry.biz

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