How to handle a PR crisis: Astronomer embraces viral Coldplay kiss cam scandal with Gwyneth Paltrow | NYGazet

No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of Coldplay CEO “kiss cam” scandal. The company’s new, tongue-in-cheek promo video has gone viral and is a masterclass in how to handle a PR crisis. Here is who’s behind it.

ADVERTISEMENT It’s the scandal that has pushed the internet into overdrive. Now, instead of crumbling, the company impacted by the now-infamous “kiss-cam” Coldplay incident has decided to put a positive spin on their CEO’s on-screen transgression. Af... [5301 chars]