No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of Coldplay CEO “kiss cam” scandal. The company’s new, tongue-in-cheek promo video has gone viral and is a masterclass in how to handle a PR crisis. Here is who’s behind it.
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It’s the scandal that has pushed the internet into overdrive. Now, instead of crumbling, the company impacted by the now-infamous “kiss-cam” Coldplay incident has decided to put a positive spin on their CEO’s on-screen transgression.
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