How AI Is Shaping Hollywood Talent Negotiations

August 20, 2025

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1 min read

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Variety

Reps for Priyanka Chopra Jonas and others are using AI data to demonstrate their clients' value and reshape talent negotiations in the streaming era.

On July 2, Amazon launched “Heads of State,” an action-comedy film starring Idris Elba and John Cena as the respective leaders of the United Kingdom and the United States. But the viewership data indicated that this was no traditional two-hander. Rep... [3862 chars]

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Source: Variety

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