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Volkswagen Is Locking Horsepower Behind a Paywall

Volkswagen Is Locking Horsepower Behind a Paywall
business8/17/2025

Volkswagen is offering ID.3 owners a subscription service that unlocks the car’s full horsepower capability as automakers attempt to nickel-and-dime buyers.

Automakers are embracing subscriptions whether customers like them or not, often pushing beyond what most of us find acceptable. BMW attempted to charge a monthly fee for heated seats, but users didn’t bite. On the opposite end of the spectrum, Merce... [3372 chars]