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The rise and fall of the Sprinkles empire that made cupcakes cool
business

The rise and fall of the Sprinkles empire that made cupcakes cool

1 min read

Sprinkles abruptly shut down all its locations on Dec. 31, leaving hundreds of retail employees across Arizona, California, Washington, D.C., Florida, Nevada, Texas and Utah in a lurch with little notice, no severance and scrambling to fulfill a surge of orders.

After the dot-com bubble burst in the early 2000s, Candace Nelson reevaluated her career. She had just been laid off from a boutique investment banking firm in San Francisco’s tech startup scene, and realized she wanted a change. From her home, she l... [10662 chars]

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Source: Los Angeles Times

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