These customers are feeling the pressures of higher prices on groceries and apparel and the growing cost of rent and child care, the company's chief executive said in a recent earnings call.
In the early 2000s, after a severe slump, McDonald’s orchestrated a major turnaround, with the introduction of its Dollar Menu.
The menu, where all items cost $1, illustrated just how important it was to market to low-income consumers — who value get... [10302 chars]