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McDonald's is losing its low-income customers. Economists call it a symptom of the stark wealth divide
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McDonald's is losing its low-income customers. Economists call it a symptom of the stark wealth divide

1 min read

These customers are feeling the pressures of higher prices on groceries and apparel and the growing cost of rent and child care, the company's chief executive said in a recent earnings call.

In the early 2000s, after a severe slump, McDonald’s orchestrated a major turnaround, with the introduction of its Dollar Menu. The menu, where all items cost $1, illustrated just how important it was to market to low-income consumers — who value get... [10302 chars]

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Source: Los Angeles Times

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