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Mattel's American Girl brand turns 40, dolls enter a new era
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Mattel's American Girl brand turns 40, dolls enter a new era

1 min read

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

Luke Fountain The flagship American Girl Place at Rockefeller Center in New York City feels frozen in time. The air smells faintly of vanilla. Young girls dart between doll displays clutching miniature shirts and sequined shoes. Beneath glittering ch... [8870 chars]

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Source: CNBC

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