Major Talent Agencies Circle the Wagons As Sora 2 Rattles the Industry

October 9, 2025

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1 min read

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The Hollywood Reporter

The Bryan Lourd-led major talent agency draws a line in the sand but signals room for negotiation with OpenAI's Sam Altman and tech giants.

Is Hollywood opting in or out? Early signs are that the major studios and talent agencies are now starting to circle the wagons over OpenAI‘s latest product, Sora 2: an invite-only, TikTok-style video app debuting Sept. 30 that allows users to scan t... [3023 chars]

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Source: The Hollywood Reporter

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