Jeep has been in a rut. It has experienced six consecutive years of U.S. sales declines amid a leadership carousel, dearth of new products and push into luxury.
Stellantis
AUBURN HILLS, Mich. — Jeep is betting Americans still love a good comeback story.
It's a mantra that's reverberating through the quintessential SUV brand — from its CEO to a marketing campaign with LL Cool J — following yearslong sales and... [8652 chars]

