Investor called Cracker Barrel transformation plan 'folly' before rebranding

August 26, 2025

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1 min read

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Fox Business

Investor Sardar Biglari warned Cracker Barrel's board four times that rebranding was obvious folly before the company ditched its man-and-barrel logo in August 2025

Cracker Barrel’s slide into a rebranding debacle began with a phone call at 4:30 p.m. on May 16, 2024. That day, Cracker Barrel’s new CEO, Julie Felss Masino got on the phone with investors and unveiled the details of a "strategic transformation plan... [8509 chars]

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