Investor Sardar Biglari warned Cracker Barrel's board four times that rebranding was obvious folly before the company ditched its man-and-barrel logo in August 2025
Cracker Barrel’s slide into a rebranding debacle began with a phone call at 4:30 p.m. on May 16, 2024.
That day, Cracker Barrel’s new CEO, Julie Felss Masino got on the phone with investors and unveiled the details of a "strategic transformation plan... [8509 chars]