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Holiday spending, especially by Gen Z, will drop, survey says

Holiday spending, especially by Gen Z, will drop, survey says
business9/3/2025

U.S. consumers plan to spend an average of 5% less compared to the year-ago holiday season, as Gen Z pulls back on the budget.

Holiday shoppers expect to trim the tree and their spending this upcoming season, according to a survey by consulting firm PwC. Across generations, consumers said they plan to spend an average of $1,552 on holiday gifts, travel and entertainment — wh... [2463 chars]