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Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby

Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby
business8/17/2025

Experts say high-end, Swiss-made watches carry social cachet strong enough to retain young luxury watch fanatics willing to spend big.

Gen Z’s fascination with luxury watches has been one of the more surprising consumer trends of the last few years. But a steep tariff hike on Switzerland could threaten its market: American youth. Gen Z—alongside younger millennials—have embraced lux... [4534 chars]