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Doritos at $7 a Bag Ended Up Costing PepsiCo Billions
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Doritos at $7 a Bag Ended Up Costing PepsiCo Billions

1 min read

Frito-Lay’s resistance to cutting snack prices led to its first revenue decline in over a decade.

Frito-Lay’s resistance to cutting snack prices led to its first revenue decline in over a decade. PepsiCo Inc .’s chips prices had gotten too high. Walmart Inc. had been telling the maker of Doritos, Lay’s, Cheetos and many other beloved snacks that ... [299 chars]

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Source: Bloomberg.com

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