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Dirty soda grows at Swig, Taco Bell, PepsiCo

Dirty soda grows at Swig, Taco Bell, PepsiCo
business9/27/2025

Dirty soda is fueling a resurgence in carbonated soft drinks, kicked off by Utah-based chain Swig and now extending to giant PepsiCo.

Utah-based drink chain Swig coined "dirty soda" back in 2010. Fifteen years later, the trend is fueling innovation everywhere from PepsiCo to McDonald's , infusing the sluggish beverage category with new life. "Dirty soda" drinks use pop as a base, f... [7395 chars]