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Cracker Barrel's marketing fiasco shows investors are making woke a massive risk factor

Cracker Barrel's marketing fiasco shows investors are making woke a massive risk factor
business8/24/2025

If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to ­digest.

If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to ­digest. In fact, making “woke” an investing risk factor — in s... [5108 chars]