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Cracker Barrel's logo backlash: The cost of major branding mistakes

Cracker Barrel's logo backlash: The cost of major branding mistakes
business8/26/2025

Cracker Barrel CEO Julie Masino admits the restaurant chain made a mistake with its new logo after facing fierce customer backlash and declining stock prices.

Less than a week after the Cracker Barrel CEO appeared on "Good Morning America" and made the rounds celebrating the company’s new logo, the restaurant chain known for its old-time feel, southern dishes and eclectic gift/candy store, now admits it ma... [3787 chars]