Cracker Barrel sales drop sharply after rebrand backlash | NYGazet

The brand's attempt to change its logo and restaurant decor upset many customers, leading to significant decline in sales over the last month.

Cracker Barrel customers upset with the restaurant chain’s recent plans to revamp its brand have hit the national chain in the pocketbook. During a conference call with investors Wednesday, Cracker Barrel announced restaurant traffic dropped 8% over ... [2124 chars]