Cracker Barrel removes Uncle Herschel from logo, faces customer backlash

August 23, 2025

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1 min read

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Fox Business

A former Cracker Barrel employee called the logo change "brand suicide" as restaurant chain removes "Uncle Herschel" imagery from its iconic branding.

Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price. The original 1969 logo was also text-only, but the... [5404 chars]

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