Cracker Barrel Dumps Ironically Named Consulting Firm Over Rebrand Backlash

October 3, 2025

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1 min read

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OutKick

Cracker Barrel decided to dump its ironically named consulting firm after the poor reception to its rebrand.

Has any company taken more Ls in the past couple of months than Cracker Barrel? The famous restaurant and old-country store decided back in August to change its logo, eliminating both the Barrel and the Cracker from its famous signage. After receivin... [1886 chars]

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Source: OutKick

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