Cracker Barrel changed its logo. Then visits tumbled

business • 9/17/2025

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the coming months.

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the coming months. Traffic has fallen 8% since the chain... [3280 chars]