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China's fiery baijiu spirit evolves to attract younger drinkers

China's fiery baijiu spirit evolves to attract younger drinkers
business8/1/2025

The traditional Chinese spirit baijiu is being reinvented to attract younger generations. Distilled from sorghum, this potent liquor is often used in toasts and drinking games.

BEIJING (AP) — The centuries-old fiery Chinese spirit baijiu, long associated with business dinners, is being reshaped to appeal to younger generations as its makers adapt to changing times. Mostly distilled from sorghum, the clear but pungent liquor... [6247 chars]