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All of the Changes Brian Niccol Has Made at Starbucks so Far
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All of the Changes Brian Niccol Has Made at Starbucks so Far

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Starbucks CEO Brian Niccol was busy this year, implementing changes from a new dress code to sweeping store closures. Here's a list of what's new.

Niccol's first order of business in September 2024 was to set a new north star for the company, refocusing on customer service amid an increasingly competitive coffee landscape. "Today, I'm making a commitment: We're getting back to Starbucks," Nicco... [3358 chars]

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Source: Business Insider

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