AI Search Reshapes SEO, Fueling GEO Gold Rush

November 19, 2025

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1 min read

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Business Insider

A new GEO industry has emerged as AI transforms search. SEO experts and tech giants themselves debate whether these new strategies are effective.

This summer, the PR agency Bospar was preparing a major announcement for its client, the AI computer vision company RealSense, when it discovered an awkward problem. When Bospar asked ChatGPT, Claude, Gemini, or Copilot for information about RealSens... [9867 chars]

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Source: Business Insider

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